Union Square 24-Hour Store Sells Z10 to First BlackBerry Fan 

Best Buy sold the first BlackBerry Z10 on AT&T when the handset launched at 12:01 a.m. on Friday, March 22.

Best Buy’s Union Square, N.Y. store offered customers the chance to be the first to see, try and buy the Z10 at a midnight launch event. The event featured Z10 demos and giveaways of Alicia Keys tickets, Z10 devices and BlackBerry merchandise.

The BlackBerry Z10 is now available on AT&T at the more than 1,400 Best Buy and Best Buy Mobile stores across the U.S. The Z10 is $199.99 with a two-year contract. The handset will launch at Best Buy on T-Mobile March 26 (BestBuy.com only) and on Verizon March 28.

Best Buy is the only place in the U.S. where consumers can learn about the new phone’s features from a specially-trained BlackBerry Expert blue shirt employee. BlackBerry invested in additional in-person, web-based and on-device training to ensure that each Best Buy and Best Buy Mobile store has a BlackBerry Expert to help customers understand everything they can get out of the new Z10 device.

Best Buy offers consumers the choice of any carrier, any phone and any plan with lots of unbiased advice at all of the Best Buy and Best Buy Mobile stores. Best Buy and Best Buy Mobile stores feature an array of services aimed at improving customers’ experiences including Upgrade Checker to determine eligibility for a new phone; free Walk Out Working service where contacts and data are transferred and e-mail accounts are set up before leaving the store; in-store Trade-In options where customers can get up to a $200 Best Buy gift card instantly for their used mobile phone; Geek Squad Protection, which offers no-hassle repair to protect devices from everyday wear and tear, accidental damage and more; as well as a full array of accessories for customers to protect, personalize and make the most out of their new mobile devices.

Best Buy is now offering pre-registrations for the Samsung Galaxy S4 on BestBuy.com and in all Best Buy and Best Buy Mobile stores.

The pre-registration process is simple. Customers visit www.bestbuy.com/thenextbigthing and sign up to receive text message notifications when the Samsung Galaxy S4 is available for pre-sale on their selected mobile carrier. They will also receive a text message notification when the phone is available for purchase at Best Buy, Best Buy Mobile and on BestBuy.com.

For more details, visit www.bestbuy.com/thenextbigthing.

Best Buy offers consumers the choice of any carrier, any phone and any plan with lots of unbiased advice at all of the Best Buy and Best Buy Mobile stores. Best Buy and Best Buy Mobile stores feature an array of services aimed at improving customers’ experiences including Upgrade Checker to determine eligibility for a new phone; free Walk Out Working service where contacts and data are transferred and e-mail accounts are set up before leaving the store; in-store Trade-In options where customers can get up to a $200 Best Buy gift card instantly for their used mobile phone; Geek Squad Protection, which offers no-hassle repair to protect devices from everyday wear and tear, accidental damage and more; as well as a full array of accessories for customers to protect, personalize and make the most out of their new mobile devices.

“Amy Poehler’s Golden Globe performance left us all wanting to see more of her. We are thrilled to feature her in our commercial this year and bring the public another dose of her unparalleled humor,” said Scott Durchslag, senior vice president of Digital and Marketing, Best Buy and president of BestBuy.com and eCommerce. “We know people have high expectations for these ads, and Amy delivers a whole new dimension of entertainment.

Advertising in the Big Game presents a great opportunity to expose the Best Buy brand to one of the world’s largest media audiences gathered as much for the ads as for the football. Created by agency CP+B and directed by Academy Award nominee Bryan Buckley, the ad was filmed in Los Angeles. To learn more about Best Buy and find the nearest Best Buy store, visit www.bestbuy.com.

Media Contact:
press@bestbuy.com

In addition, Office 2010 will be pre-installed on many of the more than 45 PCs Best Buy carries from the top computing brands (Acer, Asus, Compaq, Dell, Gateway, HP, Samsung, Sony, Toshiba, Lenovo).  Office 2010 delivers enhancements that create better looking documents and presentations; ease e-mail management and calendaring; and enable people to view, edit and share Office 2010 documents from anywhere.

If you’d like to learn about what’s new with Office 2010 and see if it’s a good fit for you, Best Buy Blue Shirts are ready to help. Want to see if your machine can handle Office 2010? Geek Squad Agents are available in-store, in-home or online to help you make the leap, and can assess if your current PC is ready for the new software and even install it for you.

The Dark Knight Reborn documentary weaves never-before-seen footage and in-depth interviews with cast and crew from all three Christopher Nolan films.  The documentary looks at the origin-to-screen journey of The Dark Knight trilogy.  Not only did the Dark Knight Trilogy give viewers a cinematic thrill ride, but it also expanded perceptions and expectations while invigorating the franchise for a new generation.

WHEN:           Pre-orders begin Monday, October 1, 2012

WHERE:       To learn more about these and future offers, visit a Best Buy near you or visit www.bestbuy.com/.

FOR PRESS INQUIRES PLEASE CONTACT:

Erin Bix, Best Buy Public Relations

Samsung Galaxy S III features Android™ 4.0 (Ice Cream Sandwich), has a 4.8-inch HD Super AMOLED™ touchscreen, a Qualcomm Snapdragon™ S4 1.5 GHz dual core CPU and 2GB of internal RAM.

Best Buy offers consumers the choice of any carrier, any phone, any plan with lots of unbiased advice at all of the Best Buy and Best Buy Mobile stores. In addition, it features an array of services aimed at improving customers’ experience, including Walk Out Working, Upgrade Checker, Happy 24 and a full array of accessories for customers to protect and personalize their new mobile devices.

Best Buy E3 3D Art Installation – Exclusive Raptor Armor skin for Halo 4

MINNEAPOLIS & LOS ANGELES (June 3, 2012) – At the Electronic Entertainment Expo (E3), Best Buy (NYSE: BBY) reaffirmed its commitment to gaming, announcing new promotions and exclusive content for some of the most anticipated titles of the year. Additionally, the team shared new pre-order incentives including exclusive Halo 4 content, a special offer for Reward Zone Gamer’s Club Unlocked members and a new trade-in bonus offer.

“We still see a significant role for the console right now along with all of the exciting digital and mobile offerings out there – there’s never been a better time to be a gamer,” said Chris Koller, Vice President and Merchandising Lead, Home Group at Best Buy. “And this year is all about big titles like Halo 4 and Call of Duty Black Ops II, new hardware like Nintendo’s Wii U, as well as PC downloads which will be significant part of our business. Gaming and the gaming community remains a major priority for us, and we continue to invest both in-store and online to deliver what we know our customers want – more value for game trade-in, and a wide selection of titles, accessories and consoles.”

Beginning today, gamers who pre-order Halo 4 at Best Buy will be able to get the exclusive Halo 4 Multiplayer Raptor Armor skin letting gamers customize the color of their armor.  Also starting today, Reward Zone Gamer’s Club Unlocked members can receive $20 in Reward Certificates per game when they pre-order and purchase select titles. Reward certificates are redeemable on nearly every product at Best Buy.

For the first time, the team will be on the E3 show floor taking a real-life approach to gaming with a life-size 3D art installation highlighting the exclusive Multiplayer Raptor Armor skin. Attendees will be encouraged to step in the 3D painting as they pose with accompanying Halo props and walk away with a printed picture on behalf of Best Buy. The 3D artwork will be located in area F7 of the showroom floor.

Better Way to Buy, Better Way to Save
·         Pre-order Exclusive Content: Best Buy is focused on providing customers with exclusive offers throughout the pre-order experience. All of the top new releases in 2012 will be feature a pre-order incentive, a strategy which has driven a 350 percent increase in pre-orders to date over last year.
o   Customers who pre-order Halo 4 will receive a customizable Multiplayer Raptor Armor skin.

·         More Trade-in Value: Best Buy Game Trade-In allows customers to get more for their old games – more money back, more new games and more of the tech they love. Whether customers trade games in online or in-store, Best Buy makes it easy to get more for a game.
o   Customers now receive a 100 percent trade-in bonus when they trade-in their old games.
o   Best of all, the trade-in value will be in the form of a Best Buy gift card that can be used on any product throughout the store – not just games.

·         Better Experience for Gamers with the Reward Zone Gamers Club: Leading the retail industry in customer appreciation and incentives, Best Buy’s loyalty program for gamers, Reward Zone Gamers Club, has seen its membership increase more than 30 percent since last year at E3.
o   Reward Zone members can sign up to participate in the Reward Zone Gamers Club for free. For an additional $14.99/year, customers can sign up for an Unlocked membership.
o   The benefits continue for Reward Zone Gamers Club members as they earn the same program points on digital gaming purchases as they do on boxed product. We will continue to make investments to improve the customer experience for digital purchases and to pursue strategic partnerships to provide unique experiences for our gamers.
o   Beginning today, Reward Zone Gamers Club Unlocked members will receive a $20 Reward Certificate (worth 1,000 Reward Zone points) when they pre-order and purchase one of several eligible games by their street date. Eligible titles include Halo 4, Madden Football 13, and Assassins Creed 3. For additional titles visit www.bestbuy.com/Get20.
§  Reward Certificates can be redeemed on nearly everything at Best Buy. Check out MyRewardZone.com for more information on Reward Certificates and Reward Zone program rules.
§  Other benefits to becoming a Reward Zone Gamers Club Unlocked member include a one-year free subscription to Best Buy’s exclusive magazine, @Gamer. Now available in a digital version (launched by Future US), the first digital issue of @Gamer – the June “E3″ issue – includes exclusive coverage, expert previews and reviews, and news surrounding the industry’s largest event. The digital version is now available for all browsers, as well as iPad and Android devices. Additionally, a special digest edition of the June issue (a 40-page sampler of the full publication) is now available for FREE.

For additional information on Best Buy at E3 visit www.bestbuy.com/E3 or follow us on Twitter at @BestBuy.

###

About Best Buy Co., Inc.
Best Buy Co., Inc. (NYSE: BBY) is a leading multi-channel global retailer and developer of technology products and services. Every day our employees -167,000 strong – are committed to helping deliver the technology solutions that enable easy access to people, knowledge, ideas and fun. We are keenly aware of our role and impact on the world, and we are committed to developing and implementing business strategies that bring sustainable technology solutions to our consumers and communities. For information about Best Buy, visit www.bby.com

Contact:                                                                    
Erin Bix, Best Buy Public Relations
612-291-7965 or erin.bix@bestbuy.com

Richard Chen, Edelman Public Relations
206.268.2293 or richard.chen@edelman.com